Expert Coaching. Real Strength. Any Hour
Custom Training Programs & Coaching
Get an exclusive training program designed specifically for you to achieve your goals. Your personalized custom training program will include workouts, meal plans, hydration as well as activity goals. You will also receive access to BSF's experienced Personal Training team.
Flexible Nutrition Plans and Meal Tracker/ Diet Log
A healthy body starts on the inside. Get a meal plan with multiple options to easily follow it and get the results you are looking for. Do it without missing out on your favorite food with the power of quantified nutrition. Track your caloric intake and macronutrients with our meal tracker.
My Plans
BSF24 Starter Program - (1 month) - Workout & Nutrition
Kickstart your fitness journey with the BSF24 Starter Program — a complete 1 month strength and conditioning plan. Designed for beginners or anyone looking to get back on track, this program gives you proven workouts, nutrition guidance, and daily habit tracking all inside the BSF24 app. One-time purchase, 1 month of access.
✅ 6-Week Structured Training Plan (full-body workouts)
✅ Workout Videos & Exercise Demonstrations
✅ Simple Nutrition Guidelines & Macro Targets
✅ Built-in Progress Tracking
✅ Daily Habit Goals: Hydration, Activity, Recovery
✅ Access lasts for 6 weeks — no subscription required
$9.99
for 1 month
BSF24 - Essential Coaching
Take your training to the next level with BSF24 Essential Coaching. This tier is designed for clients who want a personalized plan, tailored nutrition guidance, and direct monthly support — all while training on their own schedule. Essential Coaching gives you structure, accountability, and confidence that every workout is built for your goals.
✅ Fully Customized 4-Week Training Program (updated monthly)
✅ Personalized Calorie & Macro Targets
✅ 1x Monthly Progress Review & Adjustments
✅ Messaging Access for Questions (inside the app)
✅ Workout Tracking + Exercise Video Demos
✅ Habit Goals: Hydration, Steps, Recovery
$99
Monthly
BSF24 - Elite Coaching
For clients who want a high level of support and faster results, BSF24 Elite Coaching offers advanced personalization, weekly accountability, and direct feedback. With consistent check-ins and detailed guidance, you’ll always know your training and nutrition are dialed in. Elite Coaching is the best option for those who want more structure and hands-on coaching without stepping into the full VIP experience.
✅ Fully Customized Training & Nutrition Program (updated weekly or as needed)
✅ Personalized Calorie & Macro Targets with adjustments
✅ Weekly Check-Ins
✅ Video Form Feedback (upload your lifts for review)
✅ Unlimited Messaging Access inside the app
✅ Workout Tracking, Exercise Demos & Habit Coaching
✅ Priority Support & Accountability
✅ 1x Monthly Live Zoom/FaceTime Coaching Session (45 min)
$199
Monthly
BSF24 - VIP Coaching
BSF24 VIP Coaching is our most exclusive online coaching experience. This tier is designed for clients who want direct weekly access to their coach, faster feedback, and the highest level of accountability available online. With weekly live sessions, unlimited video feedback, and priority support, you’ll have the confidence of knowing your training, nutrition, and lifestyle are dialed in every step of the way.
✅ Fully Customized Training & Nutrition Program (updated as needed)
✅ Personalized Calorie & Macro Targets with weekly adjustments
✅ 1x Weekly Live Zoom/FaceTime Coaching Session (45 min)
✅ Weekly Progress Check-Ins & Rapid Updates
✅ Unlimited Video Form Feedback (submit your lifts anytime)
✅ Priority Messaging Support (response within 24 hrs)
✅ Access to All BSF24 Programs, Challenges & Specialty Guides
✅ Lifestyle Coaching: hydration, recovery, sleep, and habit tracking
$399
Monthly
Priority Upgrade
Level up your coaching experience with the Priority Upgrade. This add-on gives you an additional 1-on-1 live Zoom/FaceTime coaching session each week, so you’ll get more facetime, faster adjustments, and extra accountability to keep you on track. Perfect for clients who want maximum support and results.
✅ +1 Weekly Live Zoom/FaceTime Coaching Session (30–45 min)
✅ More real-time adjustments for training & nutrition
✅ Extra accountability and habit support each week
✅ Works with any BSF24 coaching plan
$200
for 1 month
Pinnacle Coaching
The ultimate level of coaching at BSF24. Pinnacle Coaching combines everything included in our VIP package with an extra weekly live session for unbeatable accountability, faster progress, and total support. This is the highest level of access and personalization we offer — designed for those who demand results and refuse to settle.
VIP Coaching (exclusive coaching + weekly live sessions)
+1 Extra Weekly Live Session (4 total per month → 8 per month)
Priority same-day response from your coach
Full training, nutrition, and habit tracking
Video feedback and progress reviews
Premium support with BSF24’s highest access
$599
Monthly
Holiday Hustle Base Plan
The foundation of the Holiday Hustle. Get 8 weeks of expert coaching delivered entirely through the BSF24 Training App. This plan gives you structure, accountability, and the tools to train anytime, anywhere. Perfect for independent go-getters who want to stay lean, strong, and consistent through the holidays—without live sessions.
📲 8-Week Workout Program (strength + conditioning with video demos + logging)
🎯 Weekly Habit Goals (steps, water, sleep, recovery, mobility)
🍎 Nutrition Guidelines + Custom Macros (holiday-friendly strategies to burn fat & build strength)
📊 Full App Access: workout logging, nutrition + calorie tracking, habit logs, progress dashboard
💬 Direct Messaging with Coach for accountability & support
$149
for 8 weeksHoliday Hustle Hybrid Plan
The best of both worlds: app-based structure PLUS the energy of in-person training. The Hybrid Plan combines your 8-week app program with small-group training at BSF24. Stay motivated, connect with others, and get extra accountability from live coaching sessions.
📲 8-Week Workout Program (strength + conditioning with video demos + logging)
🎯 Weekly Habit Goals (steps, water, sleep, recovery, mobility)
🍎 Nutrition Guidelines + Custom Macros (holiday-friendly strategies to burn fat & build strength)
📊 Full App Access: workout logging, nutrition + calorie tracking, habit logs, progress dashboard
💬 Direct Messaging with Coach for accountability & support
🏋️ 6 Small Group Training Sessions at BSF24 (Holiday Hustle exclusive)
🎉 Community & Competition with challenge leaderboard + group accountability
$249
for 8 weeksHoliday Hustle VIP Plan
The all-in, premium coaching experience. The VIP Plan combines app-driven training, group energy, and private 1-on-1 personal training sessions for unmatched accountability and results. If you want maximum support, personalized nutrition, and guaranteed progress, this is the plan for you.
📲 8-Week Workout Program (strength + conditioning with video demos + logging)
🎯 Weekly Habit Goals (steps, water, sleep, recovery, mobility)
🍎 Nutrition Guidelines + Custom Macros (holiday-friendly strategies to burn fat & build strength)
📊 Full App Access: workout logging, nutrition + calorie tracking, habit logs, progress dashboard
🏋️ 8 One-on-One Personal Training Sessions (weekly private coaching at BSF24)
🍽️ Personalized Nutrition Coaching (tailored macros + meal adjustments)
🎯 Weekly Progress Reviews (detailed feedback + direct adjustments from your coach)
💬 Direct Messaging with Coach for accountability & support
🎉 Community & Competition with challenge leaderboard + group accountability
$499
for 8 weeksBSF24 Coaching Team
Strength & Nutrition Experts
At BSF24, we believe strength is for everybody. Our team of expert coaches brings decades of training experience across powerlifting, bodybuilding, nutrition, and athletic performance. We don’t just hand you a plan — we coach you every step of the way. Whether your goal is to build muscle, get stronger, drop body fat, or just feel better in your own skin, our mission is to create training and nutrition strategies that fit your lifestyle. We combine proven strength methods with modern coaching tools so you always know what to do — in and out of the gym. 💪 Expert Coaching. Real Strength. Any Hour.
Complete personalised fitness solution
One-to-one Video Calls
Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.
Compliance Tracking
Build long term healthy habits with weekly and monthly compliance trends for workouts, nutrition and everything else.
Wearable Integration
Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.
Weekly Check-ins
Check-in with weekly photos and measurements to keep track of your progress. Make amends whenever required.
Personalised Workouts
Get frequent tweaks on your workout plan based on your heart rate, feedback and of course, your schedule & preferences.
Customised Nutrition
Get meal plans based on your dietary preferences. I will constantly update your plan to ensure you get to eat what you like while keeping it healthy.
Client Testimonials
Scott has literally changed my daily quality of life. He broke down the basics of nutrients and how they fuel our bodies, but he explained it in a way that allowed me to absorb the information permanently. Since training with Scott at Balance, I can honestly say I'm stronger, have more energy and feel better than I ever have in my life. They've even helped me stay healthy during a recent autoimmune disease diagnosis and are slowly building my strength back up, safely and effectively.
Matthew Loeb
I started with BSF about 3 years ago. I began my journey with a membership and personal training with Scott. He eventually convinced me to join the classes and I was hooked. Not only did Scott and the gym turn my life around by helping me lose 175 lbs and counting, I have never found such a supportive group in my life! I now consider everyone family. Great gym, fantastic classes, and now with everything shut down...zoom classes for free! Who does that? Thank you BSF!!!
Chastity Moran
Scott McCarthy the owner is my personal trainer.he helps work me through my aches and pains from my job and still be able to do a great workout. all the staff at balance are considerate, helpful and friendly
Mary Fieni
